It's a phenomenon.

Phenomenology, the study of structures of consciousness as experienced from the first person point of view.

Literally, “phenomenology” is the study of phenomena: the appearance of things, or things as they appear in our experience or the ways we experience things.

How do you those you seek to serve experience the things you build?

What do they want to experience?

What do you want them to experience?

Delight?

Surprise?

Relief?

Adventure?

Success?

Hope?

It all starts with empathy.