Care. Do you take care in your work? This may seem like a silly question, the immediate (interview) answer is a quick, yeah'courseIdo.
Can you remember the last time you used a product, or drank a coffee, or had a meal, that was crafted with care? I'd bet you can, it doesn't happen that often.
In a lean obsessed, half completed, duct taped together, raw (and not in a good way) world, things that are created with care, stand out.
Today, be care-ful.
Get skin in the game.