A Keynote and Masterclass

Money is ‘just’ a story

“Unravelling why we do what we do when it comes to money.”

Dig into the dynamics of human behaviour and financial narratives in "Money is ‘Just’ a Story." In this talk or masterclass, Pierre delves into the profound interplay between the stories we tell ourselves and the decisions we make, shedding light on how the hidden stories shape our perceptions of wealth and influence our financial decisions. By unravelling the complexities of these narratives, teams gain invaluable insights into the intricate web of human behaviour, empowering them to cultivate deeper strategic connections with clients and grow their businesses.

Key Takeaways for your team:

Understanding human dynamics

Gain a deeper understanding of the cultural, psychological, and social factors that underpin our relationship with money, exploring how human behaviour and dynamics shape financial narratives and influence decision-making processes.

Personalise Client Engagement

Recognize the diverse array of money narratives that clients bring to the table, enabling for example a sales team to tailor their approach and communication strategies to resonate with individual preferences and motivations, fostering trust and rapport.

Leveraging Emotional Intelligence

Harness the power of emotional intelligence to navigate the complex terrain of financial conversations, cultivating empathy, understanding, and effective communication.

This session will give you valuable insight into the unconscious drivers behind our money decisions, equipping your team to better understand each other and those you seek to serve.

Pierre delivered a unique perspective that altered our team’s understanding of all the different money stories, proving to be a game-changer in how we will approach our clients from now on.
— Louw Barnardt, Co-Founder and MD, Outsourced CFO