Legend has it that the Franciscan monks used to taste the soil before they would plant a vineyard. Soil is everything to the winemaker, and to the farmer. Bad soil, bad harvest, end of story.
Good wine, as many a connoisseur will tell you, has 'place' to it, i.e. you can taste the place it comes from in the wine. And of course the french have a word for it, terroir. (pronunciation: [tɛʁwaʁ] from terre, "land").
Good wine has terroir, amongst other things, it has place, it comes from somewhere. Bad wine generally has no place, and comes from nowhere.
Good work has place
Which brings us to the world of work, we all work, but what we should be doing is creating, that is, making work, and we should be making good work.
Like good wine, good work has a sense of place. It comes from somewhere, it sits within a certain context, within a certain time and from a certain place.
Good work is not made in a vacuum, in a sterile lab, it's created in real time, and in a real place, it pulls inspiration from the people around it, it speaks the local vernacular, it is relevant to the time in which it is created.
In short, good work belongs, it sits well.
Ask Jelly. I love ask Jelly, it sits so well within our time and place, that place being the internet. It provides a sense of high touch in a high tech world. Real people giving real answer to your search engine questions. Good work.
The One Source music video, although not everyone's taste, it comes from Africa in every single way. Good work.
The design for the Refugee nation flag, inspired by a life jacket, has perfect terroir, even if ironically the athletes represented by the flag in the Rio Olympic games have no specific 'place', anymore. Good work.
Good work is one step ahead of its place and time, it pulls society forward, even if just by a few steps, but more about that in part 3.
I am a flâneur, which basically means I spend a lot of time in coffee shops watching the world go by.